Does your product say one clear thing?
A structured read of your website and product copy — marketing pages and the microcopy inside the app. We tell you what the page currently promises, where it loses the reader, and what to cut. Every suggestion comes with the reason and a before-and-after. Start with one page, free.
Written for software, not for everyone
Most copy audits are sold by copywriters who work across every industry, and they stop at the marketing site. That is a real service and there are good people doing it. This is a narrower one.
We build and ship our own software. That means we can read your pricing page and your empty states in the same engagement, judge whether the promise on the homepage survives the first run of the product, and hand the rewrite to a developer in a form they can actually merge. If you sell software — a SaaS product, a tool, an app, a technical service — that context is the difference between advice and advice you can use.
If you sell something else, the free teardown still applies and we will tell you honestly whether we are the right people for the paid work.
Three ways in
Start with one page, free. It is a real teardown, not a sample with the useful part withheld.
Free page teardown
Free
Back within 3 business days
One page, read properly, with the three things costing you clarity.
- One page of your choosing — usually the homepage
- What we think you are promising, in our words, so you can check it matches yours
- The three things costing you clarity or conversions
- One-page write-up, plain English
- No rewrite, no obligation, no pitch at the end
Full copy audit + proposal
Quoted per scope
Written proposal within 2 business days · fixed price before you commit
Priced by the number of pages or flows, the languages, and whether you want the rewrite. You see the number before you agree to anything.
Three to five core pages, or the equivalent in app screens, read line by line.
- Message clarity — the one thing each page is for, and whether it says it
- Structure and order — what a reader meets first, and what they need first
- Calls to action — what you are asking, and whether the page has earned it
- Product microcopy — buttons, empty states, errors, onboarding, system email
- Search and AI-answer coverage — the words people use, and the questions assistants field
- Tone consistency across pages, and across languages if you have them
- Written report: every suggestion with the reason and a before-and-after example
- A short recorded walkthrough, so the reasoning is not lost in a document
Audit and rewrite
Quoted after the audit
English, Malay or Simplified Chinese
We hand back page-ready text, not a list of suggestions.
- Everything in the full audit
- We rewrite the copy and hand back text ready to paste
- One or more of English, Malay and Simplified Chinese
- Cross-language check — the same promise in each, not a literal translation
- One round of revisions on the rewrite
No retainer, no hourly rate, and no sales call before you get a number.
How it works
- 1
Send the URLs
Three to five pages, or access to the app. No call, no brief to fill in.
- 2
We read it properly
Line by line, in the order a real reader meets it, against what you told us you want them to do.
- 3
You get specifics
Every suggestion with the reason and a before-and-after example — not "make it punchier". Plus a short recording so you can hear the reasoning.
What we read for
The one clear thing
Most pages say four things adequately instead of one thing well. We tell you what your page currently promises — in our words, not yours — so you can see the gap between what you meant and what landed.
The reader is not you
You know what the product does. The page is written for someone who does not, arrived from somewhere you did not choose, and will leave in nine seconds. We read it as they would.
Product microcopy
Empty states, error messages, button labels, onboarding, confirmation dialogs, the 3am system email. This is where trust is actually built or lost, and almost nobody audits it.
Search and AI answers
Whether the copy uses the words people search, and whether it answers the questions an assistant gets asked about your field — clearly enough to be quoted rather than paraphrased away.
Across languages
If you publish in more than one language, whether the promise is the same in each. Translated marketing copy routinely keeps the sentences and loses the argument.
What to cut
Usually the most valuable finding. The hardest edit is deletion, and an outside reader is much better placed to say which paragraph is there for your comfort rather than the reader.
When a copy audit is not what you need
We would rather say this before you pay than after.
- Nobody is reaching the page. If you have almost no traffic, the copy is not your bottleneck yet. Start with the SEO and AI-search audit instead.
- You have not decided who it is for. Copy cannot resolve a positioning question. We can help you work it out, but that is a different conversation and we will say so.
- The product is still moving weekly. Auditing copy for a product that will be different next month is work you will pay for twice.
- You want more words. Most pages we read need fewer. If you are after volume, we are the wrong studio.
Take the free teardown anyway. If one of these applies, we will tell you and it will have cost you nothing.
Questions
What is the difference between a copy audit and a content audit?
A content audit inventories what you have published — which pages exist, which are stale, which duplicate each other. It is a spreadsheet exercise about coverage. A copy audit is about whether the words on a page do their job: does it say one clear thing, does the reader know what to do next, does the promise survive contact with the product. Different question, different deliverable. If you want the inventory, that is part of the SEO audit.
How is this different from an SEO audit?
The SEO audit asks whether the page can be found and parsed. The copy audit asks whether it persuades once someone is there. They fail independently: a page can rank well and convert nobody, or read beautifully and be invisible. We check the overlap in both — whether the copy uses the words people actually search, and whether it answers the questions an assistant fields about your field.
Do you rewrite it, or just review it?
Both are on offer. The audit tier gives you every suggestion with the reason and a before-and-after example, so your own writer can act on it. The rewrite tier means we hand back page-ready text.
Do you work on product copy, not just marketing pages?
Yes, and that is the part most copywriters will not touch. Empty states, error messages, button labels, onboarding steps, confirmation dialogs, the email your system sends at 3am. We build software, so we can read the copy in the context of the flow it belongs to rather than as a document.
Can you review copy in Malay and Chinese?
Yes. We review English, Malay and Simplified Chinese, and we check that the message is actually the same across them — which is where most multilingual sites quietly fall apart. Machine translation of marketing copy tends to preserve the words and lose the promise.
How many pages does an audit cover?
The standard audit is three to five core pages, or the equivalent in app screens and flows. That is usually the homepage, the main product or service page, pricing, and whichever page people land on most. If you want more, say so and we will scope it.
How much does it cost?
Quoted per scope, in writing, before you commit. It depends on how many pages or flows, whether you want a rewrite, and how many languages. There is no hourly rate and no retainer.
What do you need from us?
The URLs, or access to the app. It also helps to know who you are trying to reach and what you want them to do, but if that is not settled, working it out is often the most useful part of the audit.
Start with one page, free
Send us the page and tell us who it is meant to reach. If the copy is doing its job, we will say that rather than invent problems.